Grace Smith
March 19, 2024

The employment market is driven nearly completely by candidates, according to 62% of employers and 86% of recruitment managers.

Because it determines a entire workforce of an organization, recruitment is considered the core function of management. Let's better understand recruitment methods and make more efficient judgments when it comes to hiring new employees.

What is Recruitment?

Recruitment is the process of identifying, attracting, and selecting the most suitable candidates for employment. It plays a critical role in human resource management by ensuring the organization is staffed with individuals who can contribute effectively to its goals. The recruitment journey begins with understanding the organization's needs, which involves evaluating current staff, forecasting future needs, and defining job roles and required competencies.

HR professionals and recruiters collaborate to detail job requirements and desired candidate qualities, setting the stage for the recruitment effort. Once there is clarity on staffing needs, the organization reaches out to potential candidates through job boards, social media, professional networks, and recruitment agencies. The aim is to attract a diverse pool of talented individuals who can drive organizational growth.

The selection phase involves a thorough review of applicants' resumes, conducting interviews, and evaluating their skills, competencies, and fit with the company culture. It's crucial that candidates not only possess the technical skills required for the position but also align with the company's values.

The final stages include extending job offers to the top candidates and onboarding new hires, introducing them to their colleagues and roles within the company. This comprehensive approach ensures that the organization brings on board individuals who are both capable and compatible with its ethos and objectives.

Process of Internal and External Hiring

Companies use both internal and external recruitment methods to fill job openings, each with its advantages and disadvantages. The choice between these approaches depends on the organization's specific needs and circumstances.

Hiring Internally

Internal recruiting uses the current workforce of the company to fill openings. This technique promotes loyalty and motivation while giving growth opportunities to the current staff. Job advertising, internal job boards, employee referrals, and talent management are internal hiring approaches. Hiring from inside boosts work satisfaction and happiness because employees get  a chance to progress. Employees who know the company's culture, standards, and processes usually need less training and onboarding. Recruitment from inside the organization may have concerns, such as a lack of variety in ideas and abilities, and gaps must be carefully handled as internal applicants possess them.

Hiring Externally

As the name suggests, people from outside the workforce of the company are hired for corporate positions. It brings talent with new ideas, skills, and experiences. Job ads, employment firms, career fairs, and online job boards are popular ways to hire such candidates. External hiring might bring new ideas and methodologies to the company. However, acquiring and training new employees from outside the business may take longer and cost more since they must learn the culture and operations.

Combining Internal and External Recruitment 

Many companies mix internal and external recruiting. They mix the best of both approaches by developing internal competency and bringing in outside knowledge as needed. This method allows companies to employ what they need while retaining a diversified workforce.

Ultimately, the decision to focus on internal versus external hiring depends on the company's culture, existing talent pool, and specific job requirements. Whether prioritizing internal promotions or seeking new talent externally, adopting a systematic and thoughtful approach is key to assembling a skilled and productive team.

Methods of Internal and External Recruitment

Internal and external recruitment have distinct methodologies, even if their goals are the same. Let us look at each one of them.

Methods of Internal Recruitment

Below is a brief examination of how organizations employ the right personnel through internal recruitment:

Employment Ads and Internal Job Boards

Job ads and internal job boards are places that notify employees about internal openings. Through openness and fairness, this technique enables employees to pursue company career prospects. Learning and progress occur when people choose jobs to find the ones that fit their skills and goals. 

Employee Referral Plans

These programs use the social networks of employees to find opportunities. This hiring tactic goes beyond typical ways by using the professional relationships the workforce has. Referral programs improve hiring beyond convenience. They improve workplace relationships and make everyone feel involved in corporate success. Since referral sources may already know the company culture, new hires fit in better.

Succession Planning

Hiring and training internal candidates for business leadership is known as succession planning. Assessment of the leadership potential of employees is done in a systematic manner. Long-term planning promotes a smooth transfer for important jobs and a leadership pipeline that can adjust to company needs.

Talent Development Plans

Comprehensive talent development programs boost employee skills. Training and professional development help companies fill skill gaps and prepare workers for higher-level jobs. These efforts encourage ongoing learning so employees can develop and help the organization grow. Talent development transcends technology. It requires leadership, proper communication, and other career-advancing skills.

Transfers and Promotions

Promotions or transfers expresses recognition for hard work by moving an individual up the organization or to a different role. This internal recruiting strategy recognizes great performance and inspires staff. 

Methods of External Recruitment

Companies use several techniques to recruit from the outside. Let us take a look at few of the most common ones:

Job Ads

Job advertising is important for external recruiting. To attract applicants and showcase business values, job ads should be informed and entertaining. Job ads should tell candidates what the company is looking for, and what steps to follow next. This helps applicants decide if the company fits their professional goals.

Recruitment Agencies

Hiring recruitment firms lets companies employ experts, which is a pretty smart move. These businesses may have vast networks and databases of applicants to find many intelligent people. Working with recruiting firms speeds up hiring and helps find qualified people. This works well for large or hard-to-fill roles.

Career Fairs

Companies get a chance to meet candidates at career fairs, which are usually engaging events. Job fairs let recruiters talk to prospects about the company's culture, values, and USPs. This strategy works well for attracting non-online applicants. Career gatherings let companies see how well applicants get along and how excited they are to work there.

Online Job Sites 

External hiring relies on job boards and professional networking sites. These platforms help companies reach a big audience by offering jobs. These platforms can also locate applicants for proactive recruitment. Engaging online platforms allow businesses to engage with candidates in real time to assess their interest and suitability.

Campus Recruitment

Campus recruitment includes employing recent college graduates.  Fresh recruits bring fresh ideas, energy, and skills to companies. Companies influence future employees and develop connections by working with youngsters before graduation. In other words, it help create a candidate pipeline.

Pros and Cons of Internal Recruitment

Internal recruiting is preferred by many organizations worldwide. However, they have their own set of pros and cons:

Positives of Internal Recruitment

  • Quick Leaning and Transition: Internal hires learn quicker since they know the company culture, processes, and policies. This can speed up work and ease the new job transfer.
  • Cost-Efficiency: Internal hiring is cheaper. Promotion, hiring, and extensive interviews are cheaper as well. Internal hires usually need less training, saving more.
  • Motivates Employees: Company promotions and improvements boost workforce morale. Advancement in the company makes employees happy and more motivated to invest in their careers.
  • Retains Talent: Internal hires understand the firm, its processes, and its business. It helps the organization retain information and makes the move smoother because the new recruit doesn't start from scratch.

Negatives of Internal Recruitment

  • Threat of Nepotism or Favoritism: Hiring from inside may be accused of nepotism if the process is unclear or if some employees are promoted faster. This may depress workers.
  • Limited Innovation: Over reliance on internal staff may stifle firm ideas and viewpoints. If most employees have similar occupations, innovation may be lacking.
  • Limited Diversity: Hiring internally may limit workplace demographics and experience. This can limit creativity and problem-solving over time.
  • Skill Gaps: The company's employees may lack certain abilities. To cover talent gaps and provide knowledge, the organization may need to hire outsiders.

Pros and Cons of External Recruitment

External recruiting gives applicants from a large pool chances. The advantages and drawbacks of external recruitment are:

Positives of External Recruitment

  • Access to Diverse Talent: External hiring gives companies access to diverse talent with different perspectives and skills. Diversity sparks workplace creativity by introducing fresh ideas and problem-solving strategies.
  • Skill Set Diversification: External recruiting gives a diversified skill set, especially if they have industry expertise or skills not accessible internally. It can boost worker skills.
  • Networking Expansion: External recruiting expands the company's professional network. Through varied hiring, the company can develop industry contacts, expertise, and relationships, creating new business opportunities.
  • Innovation and New Perspectives: Internal teams may believe similarly, but outsider hires may assist. External candidates' perspectives can challenge norms and foster innovation.
  • Quickly Addresses Skill Gaps: External hiring helps companies fill skill gaps and meet project goals without extensive training.

Negatives of External Recruitment

  • Higher Costs: External recruiting costs higher than internal due to advertising, recruitment companies, and time-consuming applicant interviews and evaluations.
  • Longer Onboarding: External employees require more time to grasp the company's culture, standards, and processes, thus onboarding may take longer. Slow onboarding and poorer productivity may result.
  • Cultural Fit Challenges: In international hiring, cultural fit may be difficult to determine. The new hire may not match the company's culture, producing conflict and cooperation.
  • Potential Impact on Morale: In some positions, hiring external candidates over internal ones can hurt morale and motivation. This may diminish job satisfaction for current employees by implying insecurity.
  • Risk of Misalignment: External hires may misinterpret the company's culture, work environment, and management. New hires may be dissatisfied and leave.
  • Integration Challenges: New hires can be hard to integrate, especially if current staff reject them. It might hinder collaboration and communication.

Which One Should You Choose?

In today's job market, where candidates hold the power, understanding recruitment is more crucial than ever. It's not just about filling positions but building a team that propels your organization forward. Recruitment serves as the backbone of human resource management, matching the right talent with the right roles, from scouting candidates to integrating them into your company culture.

We dive into both internal and external hiring strategies, weighing their benefits and challenges to find the best mix for your team. Whether it's promoting from within or bringing in fresh perspectives, making informed choices is essential. Through exploring various recruitment methods, we aim to equip you with the insights needed to assemble a dynamic and effective workforce. Join us as we unravel the secrets to successful recruitment in a candidate-centric world.