At ThriveSparrow, our mission has always been clear: to create a workplace where employees aren’t just productive, but genuinely happy in their roles.
Our journey began with tools to foster engagement, but our vision grew larger—we wanted to help employees connect their work to the broader mission of the organization, making everyone feel part of something meaningful.
That’s how our idea for an OKR module sprouted.
Task management gave us a solid starting point, but our true aim was to align individual goals with the company’s core mission so each team member feels recognized and valued.
We needed something more - we needed more transparency and accountability. And that’s how ThriveSparrow OKRs was born.
Why Did We Build this Module?
Only 16% of employees clearly understand their company’s priorities and goals. (FounderJar). This means that 84% of employees are still not clear on the company’s mission and overarching objectives.
Why?
Because, many companies find it difficult to adopt goal-setting and tracking into their existing workflows. Traditional task management tools provide limited visibility into goals of all departments and how they align with the main objective. Moreover, a lack of accountability also follows.
ThriveSparrow OKRs makes adoption of goals more seamless. Our revamped module reduces friction with creating goals and aligning them.
Managers can clearly understand what’s going on and what the team needs with actionable insights.
In summary, with ThriveSparrow Goals and OKRs (2.0), you get
Benefits of Goals & OKRs
- Better Resource Allocation: Setting specific and clear goals can help your people focus on what really matters.
- Inspires and Motivates Teams: Employees who set goals are 14.2 times more likely to feel inspired at work (Bi Worldwide).
- Improves Satisfaction at Work: 78% of employees working with OKRs are satisfied as compared to only 65% of employees in organizations that don’t use OKRs. That’s a huge margin. 13% is still a significant difference in satisfaction improvement.
- Drives Measurable Progress: With SMART goals, the level of urgency is lesser and often misapplied. In a study of 12,801 people, only 30% indicate that they feel a strong sense of urgency to achieve their goals.
(Leadership IQ) And 70% of them had a lack of urgency to achieve them.
OKRs stand as a powerful framework for proper goal execution. Sears Holding Company increased sales per hour from $14.44 to $15.67 (about 8.5%) per hour per employee within just 18 months of implementing OKRs.
- Keeps the momentum going: Along with better alignment of goals, an OKR framework brings momentum into the picture.
Since OKRs in still regular check-ins, it removes the barriers that come with traditional SMART goal-setting. This allows for better tracking, and measurable progress.
ThriveSparrow Goals & OKRs 2.0. What’s New for Managers?
With ThriveSparrow Goals & OKRs, managers receive an unprecedented level of clarity, oversight, and control—empowering you to turn routine management into true strategic leadership.
Now, actionable insights are always at your fingertips.
Instantly see what each employee is working on, and understand exactly how every individual’s goals contribute to your own objectives and the broader team vision.

This tight alignment eliminates guesswork and makes it easy to spot misalignment early, so you can intervene with precision.
What’s more:
- Unmatched visibility and real-time tracking: Monitor progress effortlessly and keep goals top-of-mind across your team.

- Seamless alignment and transparency: Realign objectives at any stage, ensuring everyone moves together, transparently and efficiently.
- Purposeful collaboration: Collaborate within the platform—nudge employees, offer guidance, and resolve issues together, all in one place.

With ThriveSparrow powering every step, managers can lead with confidence—knowing exactly what’s happening, where alignment stands, and how to drive the team forward with focus and agility.
Goals 2.0 at a Glance: Key Innovations
Goals 2.0 comes packed with powerful enhancements designed for clarity, control, and company-wide alignment—addressing the real-world challenges of adoption, usability, and goal management.
What’s in Store for You? Coming Soon: Even More Power
- JIRA Integration & Custom Connectors: Connect your workflow instantly with JIRA and build custom integrations tailored to your processes.
- Goal Templates & Custom Naming: Quickly create and share reusable goal templates. Tailor naming conventions for goals and tasks to match your team's language.
- Bringing Goals into Performance Reviews: Seamlessly incorporate goal data into employee performance reviews.
- AI Goal Writing & Nudges: Let AI help you craft and refine effective goals and tasks with intelligent suggestions and one-click improvements. Receive nudges based on user patterns, keeping your goals on track and surfacing risks before they become issues.
- Continual Performance Refinements: Regular behind-the-scenes updates to keep the platform faster and more reliable.
In Closing
Goals 2.0 is the embodiment of our foundational promise: progress made meaningful, achievable, and visible for everyone. As the market evolves and expectations rise, ThriveSparrow empowers your organization with not just a tool, but an ally for collective success.
Ready to see what’s possible? Sign up for a free trial and explore 2.0. Or, Contact our product experts for a tailored demo.