If you need a quick answer: the best Qualtrics alternative depends on what you actually need it for.
- For simple, flexible surveys: SurveyMonkey
- For conversational forms and surveys: Typeform
- For employee engagement, action planning, and performance: ThriveSparrow
- For enterprise CX and journey analytics: Medallia or InMoment
- For affordable research-grade surveys: QuestionPro or Alchemer
- For lightweight customer feedback: Delighted or GetFeedback
- For product experience and in-app feedback: Sprig
- For budget-friendly basic surveys: Zoho Survey or Jotform
This guide is built for teams that find Qualtrics too heavy for their current feedback workflow. We compare alternatives across four practical categories: survey-first tools, customer feedback platforms, enterprise CX tools, and employee experience platforms.
Quick comparison: Top Qualtrics alternatives in 2026
Note: Use cases are based on each platform's core positioning, public product information, and publicly available review signals where relevant.
How I picked and validated these alternatives
What we looked for
We focused on tools that are realistic alternatives to Qualtrics — not tools that happen to include a survey feature. Each tool on this list was evaluated against the following criteria:
- Use-case fit: Does it solve a specific problem Qualtrics users commonly mention — cost, complexity, deployment speed, or feature mismatch?
- Audience fit: Is it built for HR teams, CX teams, researchers, or product teams?
- Pricing accessibility: Is pricing transparent or at least available on request without a long sales process?
- Feature depth vs. complexity tradeoff: Does the tool actually simplify workflows, or just replace one complex tool with another?
- Market presence: Is there enough public information, product documentation, and user feedback to make a credible assessment?
How I validated the claims
We reviewed public product pages, vendor positioning, available pricing information, and publicly available review signals where relevant. Where pricing is not publicly listed, we have noted that and recommended contacting the vendor directly. We have not made claims about tool performance that go beyond what is publicly documented.
Why teams look for Qualtrics alternatives
Qualtrics is a powerful platform. For large enterprises running complex, multi-channel experience management programs, it does what few other tools can. But it is not the right fit for every team.
Here is what teams commonly cite when they start looking for alternatives:
1. High total cost — For many teams, the cost can go beyond the software license once implementation, admin time, and ongoing support are factored in.
2. Steep learning curve — Some non-technical users may need training before they can run surveys or interpret results independently.
3. Feature overload — Many teams use a fraction of what Qualtrics offers. Paying for enterprise-level XM infrastructure when you need a focused employee survey tool or a lightweight NPS program is a common mismatch.
4. Slow deployment — Getting a Qualtrics instance set up and running for a mid-size HR team can take weeks, not hours.
5. Overkill for focused use cases — If you only need employee engagement surveys with action planning, or quarterly NPS collection from your customer base, Qualtrics may be more platform than you need.
In most teams, the hard part is not collecting feedback. It is getting the right people to understand the insights, act on them, and keep the loop moving after the survey closes. If that is your challenge, this guide on the employee feedback loop is a useful next read.
When Qualtrics is still the right choice
It would not be fair to recommend alternatives without being honest about when Qualtrics is genuinely the better option.
Qualtrics makes sense if:
- You are running enterprise-wide experience management programs across customer, employee, product, and brand simultaneously
- You need deep statistical analysis, advanced branching logic, or multi-language enterprise survey infrastructure at scale
- Your organization has dedicated XM analysts or a CX operations team who can fully utilize the platform
- You are in a regulated industry and need enterprise-grade governance, security, and administrative controls
- You already have a trained Qualtrics admin team and an existing program built on the platform
If those conditions apply, switching away from Qualtrics is unlikely to save you much. But if they do not apply, you are probably overpaying for features you do not use.
When should you switch from Qualtrics?
The right time to evaluate alternatives is when the platform is creating friction rather than removing it.
Switch if:
- Survey launches take longer than they should because of platform complexity
- Your HR or CX team is requesting outside help to run basic survey programs
- Reporting takes hours to build when you need a quick insight
- You are renewing a large contract but only using 20–30% of the feature set
- Your feedback program has outgrown what a form tool offers but does not need a full XM suite
What kind of Qualtrics alternative do you actually need?
Watch this quick comparison of the 5 best Qualtrics alternatives before exploring the full list.
Top Qualtrics alternatives in 2026
1. SurveyMonkey
Best for: Teams that need fast, reliable surveys without a steep setup curve
What it does
SurveyMonkey is one of the most widely used survey platforms globally. It covers everything from simple pulse surveys to more structured research instruments, with a large template library and broad integration support.
Who it's for
Marketing teams, HR generalists, operations leads, and small to mid-size businesses that need surveys deployed quickly and reliably.
Why teams choose it
- Easy to use with minimal training
- Large template library across many use case categories
- Wide range of integrations with common business tools
- Familiar enough that most users can launch a survey on day one
Where it falls short
- Advanced analysis and reporting require higher-tier plans
- Not built for deep employee experience or CX journey workflows
- Customization has limits at lower pricing tiers
Best fit if
You need quick, reliable surveys for a wide variety of internal or external use cases.
Not best fit if
You need advanced analytics, action planning, or deep CX/EX workflows.
How it compares to Qualtrics
- Choose SurveyMonkey if: You need fast survey deployment with a familiar interface and don't require enterprise-grade analytics
- Choose Qualtrics if: You need multi-channel XM infrastructure with advanced statistical analysis
Pricing
Public pricing is available. Check their website for the latest plan details.
2. Medallia
Best for: Enterprise teams running multi-channel customer experience programs
What it does
Medallia captures experience signals across customer touchpoints — digital, in-store, contact center, and more — and surfaces them in real-time dashboards for CX teams. It is positioned primarily as an enterprise CX platform with strong AI-driven analytics.
Who it's for
Large enterprise CX, customer insights, and operations teams with complex multi-channel customer journey programs.
Why teams choose it
- Real-time signal capture across multiple customer touchpoints
- Strong AI-powered text analytics and sentiment detection
- Deep integration with contact center and CRM systems
- Established enterprise CX platform with a broad customer base
Where it falls short
- High cost relative to lighter CX tools
- Complex implementation and ongoing administration
- Likely more platform than most mid-market or SMB teams need
Best fit if
You run a large-scale CX program that requires real-time feedback capture across digital, phone, and in-person touchpoints.
Not best fit if
You need a simple NPS tool or employee engagement platform.
How it compares to Qualtrics
- Choose Medallia if: Your focus is real-time, multi-channel CX signal capture with strong AI analytics
- Choose Qualtrics if: You need a unified XM platform covering employee, brand, and product alongside customer experience
Pricing
Custom pricing. Contact the vendor for details.
3. ThriveSparrow
Best for: Employee engagement teams that need action planning, performance, recognition, and goals connected
What it does
ThriveSparrow is an employee engagement software platform built for HR teams that want to move from survey data to action — not just report on scores. It connects recurring pulse surveys, eNPS surveys, AI sentiment analysis, and action plans in one workflow. It also integrates performance management, 360 feedback, goals and OKRs, and employee recognition — so engagement data does not sit in a separate silo from performance and development.
If you want to go deeper into the “survey to action” part of that workflow, this guide to an employee engagement action plan adds useful context.
Who it's for
HR teams at companies with 50–2,000 employees who want a focused employee experience platform, not a full enterprise XM suite. Particularly useful for teams that currently use a basic survey tool and want to connect feedback directly to action planning and performance.
Why teams choose it
- Engagement surveys connect directly to action plans — managers can see results and act in the same workflow
- AI sentiment analysis surfaces themes in open-text responses without manual tagging
- Covers the full employee feedback loop: pulse surveys, eNPS, 360 reviews, performance, goals, and recognition
- Supports multilingual surveys for distributed teams
- Simpler to deploy than an enterprise XM platform, especially for focused HR feedback workflows
Where it falls short
- Not built for customer experience (CX) use cases
- Does not include market research, brand tracking, or product experience features
- Less suitable for large enterprise teams that need complex survey branching logic or multi-department XM governance
Best fit if
Your main need is employee engagement, HR feedback, action planning, and performance in one connected system.
Not best fit if
Your primary use case is customer feedback, CX journey analytics, or enterprise research programs.
How it compares to Qualtrics
- Choose ThriveSparrow if: You need an employee engagement platform with action plans, recognition, and performance management built in — and you want it running without weeks of setup
- Choose Qualtrics if: You need enterprise-wide XM infrastructure covering customer, employee, brand, and product experience simultaneously
Pricing
- Engage module: $3 per employee/month
- Kudos (recognition): $2 per employee/month
- Engage + Kudos bundle: $4 per employee/month
- Transparent pricing with a 14-day free trial — see ThriveSparrow pricing for current plan details
Best-fit summary
ThriveSparrow is a strong fit when the need is employee feedback with a clear path to action — not broad enterprise XM. It connects engagement surveys with action plans, AI sentiment analysis, performance reviews, 360 feedback, goals, OKRs, and employee recognition, so HR teams can move from insight to follow-through faster.
SIign up for free .Try ThriveSparrow free for 14 days. No credit card required.
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4. Typeform
Best for: Conversational forms and surveys designed to improve completion
What it does
Typeform presents surveys one question at a time in a conversational interface. This format is designed to make surveys feel easier and more engaging for respondents, particularly for external audiences.
Who it's for
Marketing, product, and UX teams running customer surveys, lead capture forms, research interviews, or NPS campaigns where respondent experience matters.
Why teams choose it
- Conversational format makes surveys feel less like a form
- Clean, modern design with flexible branding options
- Relatively fast to build and easy for respondents to complete
- Good integration with marketing and product tools
Where it falls short
- Not built for complex branching logic or enterprise research
- Reporting is relatively basic
- Not suitable for large-scale organizational feedback programs
Best fit if
You need short, engaging surveys for external audiences where the respondent experience is a priority.
Not best fit if
You need deep analytics, employee program workflows, or multi-department survey governance.
How it compares to Qualtrics
- Choose Typeform if: You want a conversational, branded survey experience with a focus on respondent engagement
- Choose Qualtrics if: You need complex survey logic, enterprise-grade analytics, or multi-channel XM
Pricing
Public pricing is available. Check their website for the latest plan details.
5. QuestionPro
Best for: Research-grade surveys with advanced logic and offline capability
What it does
QuestionPro is a research-focused survey platform with advanced question logic, offline data collection, and a built-in panel for reaching external respondents. It is frequently used in academic research, market research, and professional research programs.
Who it's for
Market researchers, academic institutions, HR teams with large workforce surveys, and organizations that need complex survey structures.
Why teams choose it
- Advanced branching and skip logic
- Offline survey capability for field research
- Built-in respondent panel
- Strong reporting and cross-tabulation tools
- More accessible pricing than Qualtrics for comparable research features
Where it falls short
- Interface is functional but not as polished as some alternatives
- Employee experience features are limited compared to dedicated EX platforms
- Less enterprise support than Qualtrics for very large organizations
Best fit if
You need research-grade survey capability at a price point below Qualtrics.
Not best fit if
You need a polished employee experience workflow or enterprise CX journey analytics.
How it compares to Qualtrics
- Choose QuestionPro if: You need advanced survey logic and research features with more predictable or accessible pricing for smaller teams
- Choose Qualtrics if: You need the full enterprise XM suite with dedicated support and compliance infrastructure
Pricing
Public pricing is available. Check their website for the latest plan details.
6. InMoment
Best for: CX programs that combine surveys, reviews, and behavioral data
What it does
InMoment positions itself as a CX intelligence platform that goes beyond surveys — combining structured feedback, unstructured data like reviews, and behavioral signals in one view. It is used primarily by enterprise CX and marketing teams.
Who it's for
Enterprise CX teams that want to go beyond survey data and incorporate broader customer signals into their experience programs.
Why teams choose it
- Combines survey feedback with online reviews and behavioral data
- Strong AI-driven text analytics
- Useful for programs that need a fuller picture of customer experience than surveys alone provide
Where it falls short
- Enterprise pricing and complexity
- Not suitable for teams that only need surveys
- Employee experience is not a core use case
Best fit if
You run an enterprise CX program that needs to combine survey feedback with broader experience signals.
Not best fit if
You need employee engagement tools or a lightweight survey solution.
How it compares to Qualtrics
- Choose InMoment if: You want to combine surveys, online reviews, and behavioral data in a CX-focused platform
- Choose Qualtrics if: You need a unified XM platform with strong employee and brand experience capabilities alongside CX
Pricing
Custom pricing. Contact the vendor for details.
7. Forsta
Best for: Enterprise market research and custom research workflows
What it does
Forsta is a research platform built for professional market research, combining survey tools, panel management, and advanced reporting. It is used mainly by market research agencies, insights teams, and enterprise research departments.
Who it's for
Market research professionals, insights teams, and enterprise organizations running large-scale custom research programs.
Why teams choose it
- Strong custom research workflow support
- Panel management capabilities
- Advanced reporting for research agencies
- Handles complex, multi-wave research programs
Where it falls short
- Not a general-purpose survey tool
- High complexity for teams that just need employee or NPS surveys
- Enterprise pricing
Best fit if
You run professional market research programs that require custom methodology, panel management, and deep reporting.
Not best fit if
You need an easy HR survey tool or a lightweight CX platform.
How it compares to Qualtrics
- Choose Forsta if: Your primary need is professional market research with panel management and custom workflows
- Choose Qualtrics if: You need a broader XM platform that covers CX, EX, and brand alongside research
Pricing
Custom pricing. Contact the vendor for details.
8. Alchemer
Best for: Flexible enterprise surveys with complex logic and custom reporting
What it does
Alchemer (formerly SurveyGizmo) is a highly customizable survey platform for enterprise teams that need complex logic, custom data pipelines, and advanced reporting — without paying for a full XM suite.
Who it's for
Enterprise IT, HR, and research teams that need flexibility and customization in their survey infrastructure.
Why teams choose it
- Highly configurable survey logic and workflows
- Strong API and data integration capabilities
- More predictable or accessible pricing for smaller teams compared to Qualtrics
- Good for complex, multi-step feedback programs
Where it falls short
- Steeper learning curve than simpler tools
- Not as polished for employee experience or CX journey analytics
- Requires more internal admin than out-of-the-box tools
Best fit if
You need flexible, customizable survey infrastructure without the full Qualtrics price tag.
Not best fit if
You need a focused employee experience platform or a lightweight feedback tool.
How it compares to Qualtrics
- Choose Alchemer if: You need flexible enterprise survey infrastructure with deep customization and more predictable or accessible pricing
- Choose Qualtrics if: You need the full XM suite with enterprise support, compliance, and multi-channel experience management
Pricing
Public pricing is available. Check their website for the latest plan details.
9. Zoho Survey
Best for: Budget-friendly surveys for Zoho ecosystem users
What it does
Zoho Survey is a straightforward survey tool that integrates with the broader Zoho business suite. It covers basic survey creation, templates, and reporting at a price point that works for small businesses and teams already using Zoho products.
Who it's for
Small businesses, startups, and teams already using Zoho CRM, Zoho Projects, or other Zoho tools who want surveys without adding another vendor.
Why teams choose it
- Very affordable pricing
- Smooth integration with other Zoho products
- Good template variety for basic use cases
- Easy to use without training
Where it falls short
- Limited advanced logic and analytics
- Not suitable for enterprise research or deep EX programs
- Less depth than Qualtrics and many alternatives
Best fit if
You need basic surveys at low cost, especially within the Zoho ecosystem.
Not best fit if
You need advanced analytics, employee engagement workflows, or enterprise-grade research features.
How it compares to Qualtrics
- Choose Zoho Survey if: You need affordable, simple surveys and are already invested in the Zoho product suite
- Choose Qualtrics if: You need enterprise-grade XM infrastructure with advanced analytics and administrative controls
Pricing
Public pricing is available. Check their website for the latest plan details.
10. Jotform
Best for: Form-based data collection with a wide template library
What it does
Jotform is a drag-and-drop form builder with one of the largest template libraries available. While it is primarily a form tool rather than a survey platform, it covers many survey use cases, especially for teams that need quick data collection without complex logic.
Who it's for
Operations teams, HR generalists, small businesses, and anyone who needs forms and basic surveys without platform complexity.
Why teams choose it
- Large template library covering almost any form or survey type
- Fast, intuitive drag-and-drop builder
- Affordable pricing with a free tier
- Wide integration with other tools
Where it falls short
- Limited advanced survey logic
- Not built for employee experience or CX analytics
- Reporting is basic
Best fit if
You need fast, simple data collection forms or basic surveys with minimal setup.
Not best fit if
You need deep survey analytics, employee engagement workflows, or enterprise research capabilities.
How it compares to Qualtrics
- Choose Jotform if: You need fast, flexible data collection forms at low cost
- Choose Qualtrics if: You need a true survey research and XM platform with advanced analysis
Pricing
Public pricing is available. Check their website for the latest plan details.
11. GetFeedback
Best for: Salesforce-native customer feedback programs
What it does
GetFeedback is a CX feedback platform built to work natively inside Salesforce. It connects NPS, CSAT, and other customer feedback data directly to CRM records, making it easier for customer success and support teams to act on feedback in context.
Who it's for
Customer success, support, and CX teams that run their business primarily in Salesforce and want feedback data connected to their existing customer records.
Why teams choose it
- Deep Salesforce integration — feedback appears directly on contact and account records
- Fast to deploy for teams already on Salesforce
- Clean, simple survey experience for customers
- Closes the loop between feedback and CRM actions
Where it falls short
- Primarily useful for Salesforce-heavy teams — less value outside that ecosystem
- Limited employee experience or market research capabilities
- Less flexible than general-purpose survey tools
Best fit if
You are a Salesforce shop that wants CX feedback connected directly to CRM data.
Not best fit if
You need a general survey tool, employee feedback platform, or multi-channel XM suite.
How it compares to Qualtrics
- Choose GetFeedback if: You want Salesforce-native CX feedback without Qualtrics complexity or cost
- Choose Qualtrics if: You need a multi-channel XM platform that extends beyond CRM-tied feedback
Pricing
Custom pricing. Contact the vendor for details.
12. SprigHR
Best for: In-product and UX feedback at the moment of use
What it does
SprigHR captures feedback inside the product — through in-app micro-surveys, session replay, and AI-powered analysis — allowing product and UX teams to understand user behavior and sentiment in context, not after the fact.
Who it's for
Product managers, UX researchers, and growth teams that want to understand how users experience specific features or flows in real time.
Why teams choose it
- In-product surveys capture feedback at the moment of use
- AI analysis helps surface patterns across open-text responses
- Session replay helps connect behavior with feedback
- Faster insight loops than post-session or email surveys
Where it falls short
- Not suited for employee experience or traditional customer feedback programs
- Focused on digital product use cases only
- Premium pricing for full feature access
Best fit if
You need in-context product feedback to inform feature decisions and UX improvements.
Not best fit if
You need employee engagement surveys, enterprise CX journey tracking, or general-purpose research tools.
How it compares to Qualtrics
- Choose Sprig if: You need in-product, real-time UX feedback with AI-powered analysis built for product teams
- Choose Qualtrics if: You need enterprise XM across customer, employee, and brand experience
Pricing
Public pricing is available. Check their website for the latest plan details.
Market breakdown: Which tools serve which needs
The Qualtrics alternatives market splits cleanly into four categories:
1. Survey-first tools (SurveyMonkey, Typeform, Zoho Survey, Jotform) — General-purpose survey builders that prioritize ease of use, speed, and broad template coverage. Best for teams that need flexible surveys without deep analytics.
2. Enterprise CX platforms (Medallia, InMoment, Forsta) — Built for large organizations running complex multi-channel customer or research experience programs. More infrastructure, more cost, more complexity.
3. Lightweight CX and feedback tools (GetFeedback, SprigHR) — Focused tools for specific feedback use cases: NPS/CSAT tracking, Salesforce-integrated CX, and in-product UX feedback.
4. Employee experience platforms (ThriveSparrow) — Focused on the employee feedback loop: engagement surveys, eNPS, action plans, performance, 360 feedback, goals, and recognition in one connected workflow.
If your search for a Qualtrics alternative is mainly about customer experience, tools like Medallia, InMoment, Delighted, or GetFeedback may be more relevant. But if your main concern is employee feedback, engagement, action planning, recognition, and performance, ThriveSparrow is the more focused fit.
How to choose the right alternative
Start with your primary use case, not with the feature list.
* If you need employee feedback with action planning: Look for a platform that connects survey results to manager action plans, not just dashboards. ThriveSparrow's Engage module is built specifically for this.
* If you need customer experience tracking: Choose based on where your feedback data needs to live. GetFeedback if it is Salesforce-first. Medallia or InMoment if you need multi-touchpoint CX infrastructure.
* If you need research-grade surveys: Compare QuestionPro and Alchemer against your logic and reporting requirements before committing.
* If you need basic surveys fast: SurveyMonkey, Typeform, or Jotform will get you running same day.
Things to check before deciding:
- Total cost including implementation, not just the license fee
- Whether the tool requires admin or technical resources to operate
- Whether the reporting output matches what your team actually needs
- How long it takes to get a survey live from scratch
- Whether the vendor offers a trial or demo without committing to a full sales process
Which alternative should you choose?
There is no single best Qualtrics alternative. There is the best tool for your specific use case, team size, and budget.
If the problem is cost and complexity, simpler tools like SurveyMonkey, QuestionPro, or Typeform will solve it. If the problem is that Qualtrics covers too many things for what is essentially an HR feedback program, a focused employee experience platform like ThriveSparrow is worth evaluating.
ThriveSparrow is one of the strongest Qualtrics alternatives for HR teams. It connects engagement surveys with action plans, AI sentiment analysis, performance reviews, 360 feedback, goals, OKRs, and employee recognition, so HR teams can move from insight to follow-through faster.
If the problem is that your CX program has outgrown a lightweight tool but is not yet ready for a full Medallia or Qualtrics deployment, something in the middle — InMoment, Alchemer, or even a more structured QuestionPro setup — may fit better.
Match the tool to the problem. Not the other way around.
A note on pricing
Pricing, plans, and product capabilities can change over time. Before making a final decision, check each vendor's latest pricing page and product documentation. The pricing listed for ThriveSparrow reflects current published rates. All other tools have been noted as either publicly listed (check vendor site) or custom (contact vendor directly).
Looking for a simpler way to turn employee feedback into action?
See how ThriveSparrow connects engagement surveys, action plans, performance, recognition, and goals in one place. Request a demo.No pressure to switch tools. Just see if the workflow fits how your HR team actually works.
Try ThriveSparrow free for 14 days!
Frequently asked questions
1. What is the best free alternative to Qualtrics?
SurveyMonkey, Typeform, Jotform, and Zoho Survey all have free tiers. The free plans typically limit the number of responses, questions, or features available. For employee engagement programs, ThriveSparrow offers a 14-day free trial.
2. Is Qualtrics worth the cost for small businesses?
For many small businesses, Qualtrics may be more platform than they need. The cost and complexity are designed for enterprise-scale XM programs. Simpler tools like SurveyMonkey, Typeform, or Zoho Survey will cover most small business survey needs with more accessible pricing.
3. What is the difference between Qualtrics and SurveyMonkey?
Qualtrics is an enterprise XM platform designed for complex, multi-channel experience management programs. SurveyMonkey is a general-purpose survey tool designed for fast, accessible survey creation. Qualtrics has deeper analytics, more survey logic options, and enterprise administrative controls. SurveyMonkey is easier to use, faster to deploy, and usually easier for smaller teams to evaluate because pricing is public.
4. Can I replace Qualtrics with a cheaper tool?
It depends on what you use Qualtrics for. If you use it mainly for employee engagement surveys or basic NPS programs, yes — tools like ThriveSparrow, QuestionPro, or Delighted cover those needs with more predictable or accessible pricing. If you use Qualtrics for full enterprise XM across multiple departments and channels, no single alternative will replace everything it does.
5. What is the best Qualtrics alternative for enterprise use?
For enterprise CX, Medallia and InMoment are among the closest alternatives at that level. For enterprise employee experience, ThriveSparrow covers the engagement and action planning layer. For enterprise research, Forsta and Alchemer are worth evaluating.
6. Is there a simpler alternative to Qualtrics?
Yes. For basic surveys: SurveyMonkey, Typeform, or Jotform. For employee engagement with fewer moving parts: ThriveSparrow. For lightweight NPS/CSAT: Delighted. The right simpler option depends on what you actually need.
7. What is the best Qualtrics alternative for HR teams?
ThriveSparrow is a strong-fit Qualtrics alternative for HR teams. It is built specifically for the HR use case — connecting employee engagement surveys, eNPS, 360 feedback, action plans, performance management, goals and OKRs, and employee recognition in one platform. For HR teams specifically, this is more relevant than a general survey tool or a CX platform.
8. What is the best Qualtrics alternative for CX teams?
It depends on the scale. For lightweight NPS/CSAT: Delighted or GetFeedback. For Salesforce-native CX: GetFeedback. For enterprise CX journey analytics: Medallia or InMoment. Qualtrics is strongest at the enterprise level for CX, so the right alternative depends on how complex your CX program actually is.
