Employee satisfaction and trust are valuable assets in every organization.

However, winning over the employees is no easy feat. It is almost like trying to crack a tough, unyielding code. That's where employee feedback surveys come in.

Employee feedback surveys help you crack that code to enhance employee engagement, satisfaction, and loyalty.

We'll explore why employee feedback is important, how feedback surveys help gauge employee sentiment, and how to create a feedback survey step-by-step the right way.

What is an Employee Feedback Survey?

An employee feedback survey is a tool used to find the amount of satisfaction employees have with the organization. A feedback survey is basically a questionnaire created to accept both positive and negative feedback.

The survey aims to gather information about all the bottlenecks. An inaccurate feedback survey can mislead us in many ways. Creating the right feedback survey can help the organization to understand its current position and rectify its mistakes using the feedback from its employees.

A feedback survey is one of the simple and most convenient methods to gather employee feedback.

Why Feedback?

According to Harvard Business Review, 72% of people feel their performance would improve if their managers provided regular and constructive feedback.

This kind of feedback is eagerly anticipated by employees, serving not just as recognition of their strengths but also as guidance on areas needing improvement. It’s a vital tool that can originate from peers, managers, and customers alike, offering a clear direction for skill enhancement and career growth.

A study by Officevibe indicates that 2 out of 5 workers are disengaged when they receive no feedback. 2 out of 10 employees are not satisfied with the frequency of the feedback they receive from their direct manager.

Therefore, feedback isn't merely beneficial; it's essential. Regular, insightful feedback supports employees in recognizing their capabilities and development areas, enabling organizations to drive change effectively and understand employee sentiments.

Who can give Feedback?

Providing feedback is a skill. Usually, peers, managers, and customers give feedback to employees. When all three provide feedback together, it is known as 360-degree feedback.

Peer-to-Peer feedback can happen anytime, and it doesn't require a formal forum. Manager feedback can happen in both formal and informal ways. Formal feedback usually involves the performance and appraisal discussion, whereas informal feedback can have any point of discussion. Customer feedback focuses on two things. They are the service offered by the employees and the quality of the product provided to them.

How Does Feedback Work in Organizations?

Feedback is a vital communication channel and tool within organizations that fosters an environment of continuous improvement and engagement.

It functions by providing employees with timely insights into their performance, behaviors, and the impact of their actions on colleagues and the organization's objectives. This process encourages open dialogue between employees and their managers, facilitating a culture of transparency and mutual respect.

In practice, feedback in organizations can take several forms, such as one-on-one meetings, performance reviews, peer assessments, and customer feedback. These interactions allow for the exchange of constructive criticism and praise, highlighting areas of excellence and identifying opportunities for development.

Moreover, feedback mechanisms help align individual goals with organizational goals, ensuring that every member of the team understands their role in achieving broader company objectives.

Types of Feedback and When Each is Used

Feedback in the workplace can come in many shapes and sizes, each serving a unique purpose. Let's break down the main types:

1. Constructive Feedback

This type aims to improve performance or behavior by identifying issues and offering solutions. It's not about pointing fingers but helping someone grow by suggesting ways to overcome challenges.

Constructive feedback is used during performance reviews or coaching sessions to help an employee identify areas for improvement and develop actionable steps to enhance their performance or behavior.

2. Positive Feedback

This is the good stuff – praise for a job well done. It recognizes specific achievements or behaviors, boosting morale and motivating continued excellence.

Positive feedback is given after a task or project is completed successfully, during team meetings, or in one-on-one discussions to recognize and motivate employees for their hard work and achievements.

3. Negative Feedback

Sometimes, things don't go as planned, and negative feedback is necessary. It highlights areas where performance has fallen short. The key is delivering it in a way that's focused on improvement, not criticism.

Negative feedback is used when addressing specific issues where an employee's performance has not met expectations. It's typically shared in private, one-on-one meetings, focusing on ways to improve and avoid future mistakes.

4. 360-Degree Feedback

A holistic approach where employees receive feedback from all directions: managers, peers, subordinates, and sometimes even clients. It provides a well-rounded view of performance and areas for development.

360-degree feedback is often part of an annual or semi-annual review process, allowing an employee to understand how their work is perceived from multiple perspectives within the organization.

5. Peer Feedback

This comes from colleagues working at the same level. It's invaluable because peers often have insights into aspects of work that managers might not see.

Peer feedback is exchanged among team members after completing collaborative projects or during peer review sessions, offering insights on teamwork, collaboration, and individual contributions.

6. Self-Evaluation

Reflecting on your own performance can be enlightening. It encourages self-awareness and personal growth, helping you identify strengths and areas for improvement from your own perspective.

Self-evaluation is encouraged before performance reviews or personal goal-setting sessions, enabling individuals to reflect on their own achievements and identify personal development areas.

Each type of feedback has its place in fostering a culture of continuous learning and development. The goal is always the same: to help individuals and teams achieve their best.

Steps to Creating a Stunning Employee Feedback Survey

While there's no magic potion that'll whip up a cool employee feedback survey for you, there are essential steps that you can follow to create a near perfect one.

1. Identify the Purpose of the Survey and Communicate It

The objective helps in defining the goal and guides the decision-making process. A clear purpose is established and helps the person who attends the survey to be more specific.

2. Decide Your Survey Respondents

Identifying the target audience is a critical component of designing a feedback survey that yields meaningful results. Typically, the target audience will be a relatively small group, and surveys tailored to each specific group should be created and distributed accordingly.

3. Design a Short and Crisp Survey

Any survey should be crisp and short. The timing plays a vital role in the efficiency of the response. Research says, "If the survey is short, people tend to answer it quickly and genuinely."

4. Use a Tool to Ease the Process

There are a lot of new-age technology applications available to create gadget-friendly surveys. The creator cannot assume that responders will attempt the feedback survey using a laptop or mobile. Hence making it gadget-friendly is one of the primary criteria to get a proper feedback from the employees.

5. Choose the Right Questions With Proper Measurement Criteria

Questions should connect with employees. The right questions can fetch the right results. The results of the questions should be in a proper measurable quantity. The most popular measuring criterion is a 5 Point Scale. Two points of this measuring scale will be for positive, two points for negative, and one for neutral answers.

E.g. ‘Strongly Agree’, ‘Agree’, ‘Neutral’, ‘Disagree’, ‘Strongly Disagree'

6. Pre-test the Survey

Before rolling out the survey to all employees, conduct a pre-test with a small group to identify any confusing questions, technical issues, or areas of improvement. This step ensures the survey is comprehensible and accessible to all intended participants.

7. Choosing the Right Timing and Frequency

Determining the optimal timing and frequency for deploying the survey can significantly affect participation rates and the quality of feedback received. Consider factors like current workloads, company events, or significant changes that might influence when employees are most likely to engage with the survey.

8. Communicating the Follow-Up Process

Let respondents know how their feedback will be used and what steps will be taken after the survey. This transparency encourages participation and demonstrates that their input is valued and will lead to actionable changes.

9. Ensuring Ease of Access and Compatibility

While you mention making the survey gadget-friendly, explicitly ensuring that the survey is accessible on all devices and through different browsers can enhance response rates. This also includes making sure it's accessible to employees with disabilities.

Additional Tips to Note While Conducting a Feedback Survey

Tip #1: Ask Neutral questions

Questions should be in a clear and consistent format with brief instructions in clear language. The questions should be unbiased. The questionnaire should be neutral and genuine for the employees to respond honestly.

Also read: 19 employee engagement questions every leader should be asking.

Tip #2: Give Them Some Space

While measurable questions are essential in a survey, it's also crucial to provide space for respondents to share open feedback. Some organizations opt for anonymous survey methods to encourage candid feedback, which can benefit both the creator and the responder. By allowing respondents to provide suggestions for the company's growth or highlight any problems they see, organizations can gain valuable insights into areas that need improvement or identify opportunities for growth. 

Tip #3: Categorize your questions

Do not address two or more subjects in the same query. We can ask for even ten different categories of questions using unique queries. Doing it all in one will puzzle the employees, and they may give unreliable answers. 

Tip #4: Break the ice

Ask open-ended questions like "Is the organization supporting their career growth?", "Do they feel meaningful at their work?" It can help employees ease into the process of answering the survey honestly. 

Tip #5: Ask Questions on Company Culture

Ask common questions to know about the company culture. Try to understand if every coworker treats fellow coworkers with respect.

Tip #6: Ensure Anonymity and Maintain Confidentiality

The biggest mantra in creating an effective survey is to maintain confidentiality. Responders may provide any feedback. But it is the duty of the survey creator and the owner to protect the identity with the utmost confidentiality.

Common Mistakes in Creating Employee Feedback Surveys

Here are some of the common mistakes in creating an employee feedback survey.

Having an Unclear Objective

The creators might set the survey without a clear objective. It can confuse the readers and mislead them from selecting the appropriate response.

Asking Irrelevant questions

When the objective is unclear, creators may inadvertently produce irrelevant questions. Moreover, if the target audience is misidentified, it can lead to numerous off-target questions that miss the mark.

Adding a Long List of Questions

Overwhelming readers with an excessive number of questions can leave them gasping for breath, leading to doubtful and potentially inaccurate answers. Research has shown that bombarding respondents with too many questions can create confusion and increase the likelihood of incorrect responses.

Using Questions Used by Other Companies

Sometimes creators use the same questions that different organizations use. It may save time taken to create a new survey, but the results may not be as effective.

Questions Copied from Other Sources

Creators often copy the questions from various sources and add them to the survey. It is the most common mistake done by companies while creating a feedback survey. The creator should frame the questions from scratch to match the objective.

Questions Without Any Quantitative Measures

The primary goal of any survey is to gather valuable insights from respondents and leverage them to drive improvement. However, a survey that lacks quantitative measures may fall short of delivering the precise results needed to inform decision-making.

Without quantifiable data, it can be challenging to accurately measure the impact of changes or interventions based on survey feedback.

See how they look on ThriveSparrow's Survey builder.

How rating scale questions look on ThriveSparrow
An example of rating scale questions that serve as quantitative measures.

You can also customize the type of rating scale, modify existing ones, or introduce new options. As previously mentioned, questions with quantitative measures provide quick answers and enable your employees to complete their surveys swiftly and effortlessly. Moreover, they help with quick analysis and interpretation.

ThriveSparrow's Engagement Survey
ThriveSparrow's Engagement Survey lets you accurately measure engagement. These surveys are visually appealing and are fun to fill out.

25 Employee Feedback Survey Questions

For your employee feedback survey, you can consider including questions that cover these key aspects:

  1. Job Satisfaction
  2. Work-Life Balance
  3. Management and Leadership Effectiveness
  4. Professional Development and Career Growth
  5. Team Dynamics and Collaboration
  6. Company Culture and Values
  7. Recognition and Reward Systems
  8. Work Environment and Resources
  9. Communication Effectiveness
  10. Diversity and Inclusion Initiatives
  11. Innovation and Creativity Support
  12. Overall Employee Engagement and Satisfaction

Here are 25 employee feedback questions to help you get started. You can choose to include a few aspects or all of them. Either way, ensure you set a goal for each feedback survey you conduct. That way, you'll be able to identify the key aspects that you want to cover and gain insights on.

Employee Engagement

This section evaluates the level of commitment, motivation, and emotional investment employees have in their work and the organization.

  1. I feel motivated and enthusiastic about my job.
  2. I am committed to contributing to the success of the organization.
  3. I believe that my work is meaningful and makes a difference.
  4. What specific aspects of your work contribute to your level of engagement?
  5. Are there aspects of your work that you find demotivating or challenging?


This section assesses how effectively information is shared and received within the organization, focusing on the clarity, transparency, and accessibility of communication channels for improved understanding and collaboration.

  1. Communication within my team is clear and effective.
  2. I receive timely and relevant information from my superiors.
  3. I feel comfortable expressing my opinions and ideas to my colleagues.
  4. There are open channels of communication throughout the organization.
  5. Could you share an example where communication within the organization was particularly effective and helpful?

Recognition and Feedback

This section measures the organization's processes for acknowledging and providing constructive feedback to employees.

  1. I receive regular feedback on my performance.
  2. I feel valued and appreciated for my contributions.
  3. The recognition I receive is meaningful and encourages me to perform better.
  4. I am given opportunities for growth and development.
  5. Can you provide an example of a time when you received meaningful recognition for your work? (Open-ended question)
  6. Are there areas where you think the organization could improve in providing recognition or constructive feedback? (Open-ended question)

Work-Life Balance

This section evaluates the balance between professional responsibilities and personal life.

  1. I am able to maintain a healthy work-life balance.
  2. The organization supports flexible work arrangements when needed.
  3. I am encouraged to take time off and utilize available leave options.
  4. I can effectively manage my workload without feeling overwhelmed.
  5. Can you share an instance where the company's practices or policies that have positively contributed to your work-life balance? (Open-ended question)
  6. What specific measures can the organization implement to improve work-life balance for employees? (Open-ended question)


This section examines the opportunities, support, and clarity provided to employees for their career growth within the organization.

  1. I see opportunities for growth and advancement within the organization.
  2. The organization provides the necessary resources for my professional development.
  3. I receive guidance and support to achieve my career goals.
  4. I am satisfied with the career progression opportunities available to me.
  5. How would you like to see the organization invest in your career development? (Open-ended question)

Preview this template on ThriveSparrow, an employee success platform that can help you create, customize, and schedule surveys in minutes.

Get started with ThriveSparrow for free and also explore the reports section making interpretation and analysis of your surveys much easier.

Visit more employee feedback survey templates both for gauging engagement and measuring performance here.

Make Feedback better with ThriveSparrow

Are you looking to create a jaw-dropping employee feedback survey? Look no further than ThriveSparrow! Our team of experts understands your needs better than anyone and can provide you with hundreds of pre-designed, proven questionnaires to make the process a piece of cake.

ThriveSparrow's Question Bank

Our surveys are designed to be user-friendly and gadget-ready, meaning you can easily collect feedback from your employees on any device. Plus, with our vast selection of questions, you'll be able to gather valuable insights into every aspect of your organization.

So why waste time trying to come up with your own survey when you can have ThriveSparrow create one for you in minutes? Sign up for a free trial and get started on your path to a happier, more engaged workforce!