HR departments today grapple with various challenges related to employee engagement and retention, impacting overall performance and contributing to substantial employee turnover. In the contemporary job market, individuals are less inclined to remain in unsatisfactory roles, leading to increased frequency in job and organizational changes.

This phenomenon, known as the 'Great Resignation,' commenced in the spring of 2021 and has persisted since. With employees either resigning en masse or transitioning to different roles, it is imperative for businesses to take proactive measures to foster engagement and satisfaction.

The trend is pronounced, with over 40% of the global workforce contemplating leaving their current employers this year. Having comprehensive information is crucial for developing an informed and proactive approach when high turnover and dissatisfaction become challenges for a company. Leveraging HR metrics and analytics provides the necessary data to formulate informed strategies and effectively address these issues.

The Rise of Data-Driven HR

The influence of quantitative people data on HR is rapidly increasing with the availability of new quantitative tools and analytics. Companies now have the opportunity to gain deeper insights into the behavior of their personnel and company culture.

Sociometric Solutions, for instance, is revolutionizing workplace monitoring by replacing traditional work ID cards with meters capable of recording various data points. These include details such as who is interacting with whom, the timing of interactions throughout the day, ambient sounds, people's movements, and job roles.

This type of people analysis not only allows for the identification and development of the next generation of leaders, whether internally or through new hires but also facilitates the monitoring of behavioral changes within the organization.

What does data-driven HR mean?  

Making good use of this massive amount of data and gaining insights that not only enhance the performance of the organization's people (including the HR team) but also contribute to the overall success of the business is what is meant by data-driven HR, also known as intelligent HR management.

Data can be used by HR teams to improve managerial decision-making regarding personnel issues, better understand and measure the business effect of people, streamline HR procedures, and enhance overall staff performance. People can all have a big impact on a company's capacity to accomplish its strategic goals.

It makes sense that keeping employees interested, content, and dedicated to the firm is a key activity for any organization because employees are frequently touted as a company's most valuable asset.

Methods for Collecting Employee Engagement Data

84% of employees say their company should help them build skills. Businesses that don't track employee engagement lose out on improved output, increased profits, and contented workers. 

So how can you compile data on the most effective techniques for raising employee engagement? You query the staff members directly. 

Here are methods on how to gather and evaluate employee research if you don't know where to begin.

1. Decide on a primary focus. 

Setting your focus clearly will help you acquire the answers you need, whether you want to gauge management satisfaction overall or the success of a new company endeavor. Instead of understanding the entire mess outlined above, focus on certain parts of the business. If this is your first time doing an employee engagement survey, think about it as a starting point that you can improve as you gather more information. 

2. Make survey questions simple 

The objective is to get useful feedback, not to perplex or overwork your staff. As a result, make an effort to simplify the survey questions. Asking a question such as, "Do you think the energy level of positive employees who show that the organization cares about delivering a high-quality bottom line to customers is good?" when assessing a company's culture is inappropriate. These are two distinct inquiries. 

Instead, break it up by posing a more extensive query.  

Do you believe that motivated employees exhibit positive energy? 

Do you believe this company provides customers with high-quality results?

Read our resource on employee survey templates that will help you get started quickly and gather quality feedback.

3. Let the employees explain

While simplifying questions, avoid unnecessary details about their purpose. For instance, when asking about an employee's intention to stay with the organization, there's no need to delve into attrition rates or prospects for professional advancement. This approach encourages more truthful and honest feedback.

4. Think about a variety of factors 

It depends on a number of variables on how employees perceive their roles. You must take the diversity of an employee's experience into account when calculating the level of employee engagement.  

No matter the topic, keep in mind that no solution is cut and dry.

When analyzing employee satisfaction, consider everything that pertains to their day-to-day activities: 

  • The standard of the workplace, including individual workstations and areas.
  • Relationships with coworkers that are of a high standard Good communication with coworkers, managers, and supervisors.
  • Exceptional chances for personal and professional growth.
  • The commissioning procedure's effectiveness. 
  • Employee experience at your business goes hand in hand with employee satisfaction. 

 5. Employ a standard scoring system 

A five-point answer scale is frequently used in employee engagement surveys, with options like "Strongly Agree or Strongly Disagree" or "Very Satisfied, Very Dissatisfied." 

Make sure the scale is consistent if you decide to include one in your survey. Changing between different scales can perplex employees and result in incorrect answers.

Also read: Essential tools and metrics for measuring employee engagement.

As you explore methods for collecting employee engagement data, consider the innovative solutions offered by ThriveSparrow. Our platform streamlines the process of gathering and analyzing employee feedback, making it simpler and more effective. With ThriveSparrow, you can:

  • Conduct Comprehensive Surveys: Easily create and distribute surveys with our user-friendly tools, ensuring you get the valuable feedback you need to understand your workforce better.
  • Implement Targeted Strategies: Based on the data collected, ThriveSparrow helps you develop and execute strategies tailored to enhance employee engagement and satisfaction in your organization.
  • Gain Actionable Insights: Our advanced analytics help you interpret survey results, providing clear insights into employee sentiment and engagement levels. The heatmap feature helps visually identify department-wise engagement hotspots and areas needing attention.
A glimpse of ThriveSparrow's Heatmaps.
ThriveSparrow's Heatmap Feature

By integrating ThriveSparrow into your employee engagement efforts, you're not just collecting data; you're taking a significant step towards building a more engaged, productive, and satisfied workforce.

The Future of Employee Engagement Analytics

When using data and analytics, it's critical to keep in mind that the data points represent actual individuals who require care, encouragement, and support in order to do their tasks and have a positive employment experience. Management frequently focuses on cost-cutting measures while completely disregarding the human aspect, which is the foundation of the work itself.

By using collaboration data, you may make adjustments that significantly improve the bottom line while maintaining a positive work environment. It's a win-win situation where improving team performance may help create a great workplace culture, improve employee satisfaction, and more.

Conclusion: The Competitive Edge of Using Engagement Data

Employers are showing a lot of interest in employee engagement across several industries. The desire of employers to find ways to boost employee motivation and dedication to work and the organization is, in some senses, a very old goal.

It is "new" in the sense that inclusion is sought in a different context, so to speak. Given the global competitive environment and the increasing performance requirements, one component of this distinction is the higher penalty paid when employees are less engaged than their competitors.

If we keep talking about "inclusion" without understanding the potential drawbacks, the essential conditions for achievement, and the procedures that must be followed, and if we can't even agree on a precise definition of what people should be involved in, engagement could turn out to be another passing fad in human resources. A greater variety of measurement methods for analysing engagement trends as well as associated change-implementation strategies are also now available. Thus, it is simpler to put the aspiration into practice.


1. How does employee engagement drive business success?

Employee engagement is a game-changer for business success. Engaged employees bring their A-game, showing enthusiasm and commitment that goes beyond the call of duty. This leads to higher productivity, better customer service, and ultimately, improved business outcomes. When employees are engaged, they're more likely to stick around, reducing turnover and the costs associated with it. Plus, they become advocates for your company, attracting top talent and potentially new clients.

2. What are the 5 things that can be done to enhance employee engagement?

  • Prioritize clear communication: Keep your team in the loop. Transparent and frequent communication builds trust and keeps everyone on the same page.
  • Recognize and reward employees: A little appreciation goes a long way. Recognize the hard work and achievements of your team to boost morale.
  • Offer growth opportunities: People want to grow. Providing learning and development opportunities keeps your team engaged and evolving.
  • Foster a positive work environment: A supportive and collaborative workplace culture makes employees feel valued and part of a team.
  • Gather and act on feedback: Regularly collect feedback through tools like ThriveSparrow and act on it. This shows employees that their opinions matter and can lead to meaningful changes in the workplace.