How Dümmen Orange made feedback accessible to farm workers and fixed key engagement gaps

HOW WE CHANGED THEIR STORY

The challenge: Reaching the frontline, collecting real insights

Before ThriveSparrow, Dümmen Orange ran into a few major roadblocks:

• Lack of accessible tools for uneducated workers – Many farm employees couldn’t read or write in their own language, making traditional survey tools ineffective.
• Inflexible survey formats – Other platforms only allowed either anonymous or non-anonymous surveys, not both.
• Time-consuming manual analysis – Processing open-text feedback manually from thousands of employees was inefficient and inconsistent.
• Feedback without action – Surveys were conducted, but there was no clear way to act on the insights at scale.

The solution: Feedback made visual, simple, and actionable

To overcome these hurdles, Dümmen Orange adopted ThriveSparrow and immediately saw the difference:

Key reasons for choosing ThriveSparrow

QR-code access for workers

Employees scanned a code and responded using visual cues like emoticons, making it simple for even non-literate users to share their experience.

Support for anonymous and non-anonymous inputs

ThriveSparrow was one of the few platforms that could handle both securely and flexibly.

Automated text analysis

Instead of reviewing every comment manually, the system categorized feedback into themes like rewards, training, or workplace satisfaction—saving time and highlighting clear priorities.

The impact: Faster insights, better environments, stronger connections

Dümmen Orange transformed its engagement strategy with ThriveSparrow:

• Employee insights led to real changes – Complaints about recognition and lack of training led to the creation of the “Orange Academy” for internal skill-building.
• Workplace changes driven by feedback – Based on survey input, the company relocated offices and even instituted shared lunch breaks to help employees connect across teams.
• Reports in one week, not months – Results were shared within days of survey completion, communicated transparently to all employees, from top leadership to frontline staff.

A standout experience with ThriveSparrow

What stood out for Nirmal was the customer-first approach: The ThriveSparrow team responded to every request with urgency and empathy. Unlike other vendors who only acknowledged tickets, ThriveSparrow took ownership of issues and delivered fast resolutions, often within 12 hours.

The bottom line

Before ThriveSparrow, Dümmen Orange relied on an external party to conduct their surveys, a far more expensive approach. Moving to ThriveSparrow helped cut costs and gave them the flexibility to run multiple surveys a year using their own tool. Now, with QR-code access and AI-powered analysis, they’ve built a more inclusive, responsive culture that listens and acts with speed and purpose.