Case Studies

How Dümmen Orange made feedback accessible to farm workers and fixed key engagement gaps

Dummen Orange Logo
What they love about us
Anonymous & non-anonymous surveys
Anonymous & non-anonymous surveys
QR-based survey access
QR-based survey access
AI-powered text analysis
AI-powered text analysis

Dümmen Orange is a leading global breeder and propagator of flowers and plants, offering an extensive portfolio of patented crops and varieties to growers, wholesalers, and retailers worldwide.

The company is dedicated to developing stronger, healthier flowers and plants, enhancing their beauty and performance. Breeders, backed by cutting-edge research, focus on improving key traits such as color, fragrance, and shape, as well as vital characteristics like disease resistance, yield capacity, and growth habits.

With over a century of legacy, a world-class R&D team, and a diversified network of owned propagation sites supported by a global supply chain, Dümmen Orange is a trusted leader in breeding innovation and industry expertise.

Industry
Farming
Company size
5001 - 10000 employees
Headquarters
De Lier, the Netherlands
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Industry
Farming
Company size
5001 - 10000 employees
Headquarters
De Lier, the Netherlands
ThriveSparrow truly puts the customer first. From QR-based surveys that reached our field teams to text analysis that saved managers hours, every feature worked exactly as we needed. I’ve raised dozens of requests, and they delivered almost every time. It’s rare to find a partner this responsive.
Nirmal Raj
Nirmal Raj
HR Systems Lead, Dümmen Orange

HOW WE CHANGED THEIR STORY

The challenge: Reaching the frontline, collecting real insights

Before ThriveSparrow, Dümmen Orange ran into a few major roadblocks:

  • Lack of accessible tools for uneducated workers – Many farm employees couldn’t read or write in their own language, making traditional survey tools ineffective.
  • Inflexible survey formats – Other platforms only allowed either anonymous or non-anonymous surveys, not both.
  • Time-consuming manual analysis – Processing open-text feedback manually from thousands of employees was inefficient and inconsistent.
  • Feedback without action – Surveys were conducted, but there was no clear way to act on the insights at scale.


The solution: Feedback made visual, simple, and actionable

To overcome these hurdles, Dümmen Orange adopted ThriveSparrow and immediately saw the difference:

The impact: Faster insights, better environments, stronger connections

Dümmen Orange transformed its engagement strategy with ThriveSparrow:

  • Employee insights led to real changes – Complaints about recognition and lack of training led to the creation of the “Orange Academy” for internal skill-building.
  • Workplace changes driven by feedback – Based on survey input, the company relocated offices and even instituted shared lunch breaks to help employees connect across teams.
  • Reports in one week, not months – Results were shared within days of survey completion, communicated transparently to all employees, from top leadership to frontline staff.

A standout experience with ThriveSparrow

What stood out for Nirmal was the customer-first approach: The ThriveSparrow team responded to every request with urgency and empathy. Unlike other vendors who only acknowledged tickets, ThriveSparrow took ownership of issues and delivered fast resolutions, often within 12 hours.

The bottom line

Before ThriveSparrow, Dümmen Orange relied on an external party to conduct their surveys, a far more expensive approach. Moving to ThriveSparrow helped cut costs and gave them the flexibility to run multiple surveys a year using their own tool. Now, with QR-code access and AI-powered analysis, they’ve built a more inclusive, responsive culture that listens and acts with speed and purpose.

Be the next customer success story with ThriveSparrow.
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