How APL Logistics got 75% more 360° feedback completed with ThriveSparrow

HOW WE CHANGED THEIR STORY

The challenge: Complexity and poor experience were holding back 360° feedback

Before switching to ThriveSparrow, APL Logistics faced key roadblocks with their previous 360° feedback tools:

Key challenges before ThriveSparrow

Cumbersome user experience

Some of the platforms used earlier were difficult for employees to navigate, especially across regions with language diversity.

Confusing scoring mechanisms

“Not applicable” responses were often factored into overall averages, skewing results and eroding trust.

Lack of transparency

The feedback process didn’t offer clear insights or fairness in scoring, leading to skepticism among participants.

Low completion rates

The L&D team had to chase down evaluators just to complete the review cycle, making the process resource-heavy and inefficient.

The solution: A streamlined and intuitive 360° feedback platform

To overcome these challenges, APL Logistics adopted ThriveSparrow to run its 360-degree feedback programs for:

• Leadership development journeys – They run both pre- and post-program 360s to assess growth over time.
• Coaching initiatives – 360s are used to surface strengths and gaps before training sessions begin.
• Role transitions – Moving from individual contributor to people manager now includes a 360 to guide the shift.

ThriveSparrow stood out for its:

• Simplified setup – Admins found the configuration and testing seamless, with no need for an implementation team.
• Transparent calculations – Clear, fair scoring made feedback more trustworthy and actionable.
• Language support – Addressed the diverse needs of APL’s global workforce.

The impact: Higher completion rates, faster reporting, and better visibility

Since implementing ThriveSparrow, APL Logistics saw major improvements in their feedback process:

• 75% increase in self-completed evaluations – Employees now finish their review cycles without constant follow-ups.
• 1 week faster report turnaround – AI-generated personal development plans accelerated delivery to employees and coaches.
• Less admin effort, more action – The L&D team now focuses on development, not chasing incomplete reviews.

A standout experience with ThriveSparrow

What truly impressed APL Logistics was the partnership-driven support from the ThriveSparrow team. From day one, they listened to feedback and delivered product improvements tailored to APL’s needs. The platform's ease of use for both admins and employees and the quality of customer service made the entire experience smooth and empowering.

The bottom line: From feedback frustrations to a future-ready solution

Before ThriveSparrow, APL Logistics struggled with clunky tools and unmotivated reviewers. Now, they’ve built a transparent, easy-to-use feedback system that’s increased completion rates, reduced admin effort, and delivered clear development insights.