How Pimberly built a people-first culture through employee engagement

HOW WE CHANGED THIER STORY

The challenge: Building a culture of open feedback and wellbeing

Before ThriveSparrow, Pimberly wanted to create a structured way to collect, measure, and act on employee sentiment. The goal was to move from informal feedback to a system that could drive real improvements in retention, well-being, and engagement.

Key challenges before ThriveSparrow

Lack of a structured feedback process

Feedback was informal, making it difficult to track employee sentiment or identify recurring themes.

Manual survey management

Surveys required manual setup and follow-up, which was time-consuming for a small HR function.

Limited visibility into wellbeing data

Without a centralized platform, it was hard to connect feedback trends to the company’s ESG goals.

Need for anonymous and safe feedback

Employees needed a space to share honest thoughts without hesitation, ensuring transparency and trust.

The solution: A simple and intuitive engagement platform

To address these challenges, Pimberly implemented ThriveSparrow to manage engagement surveys and collect real-time insights across teams.

• Quick and easy rollout - The implementation took about a month from concept to launch, including survey design and internal approvals. Emma led the setup as the main admin, with the CEO as co-admin for survey reviews.
• Anonymous engagement surveys - Pimberly now runs an annual engagement survey to measure sentiment and highlight key themes, along with regular pulse polls to monitor mood and engagement levels year-round.
• Intuitive and easy to adopt - The platform required no formal training. Employees quickly adapted to ThriveSparrow’s straightforward, user-friendly interface.
• Time-saving automation - Automated email reminders ensured high participation rates without additional admin work, making survey management effortless.‍
• Prebuilt templates for faster setup - Emma used ThriveSparrow’s ready-to-use templates to design surveys in minutes, saving time while maintaining quality and consistency.

The impact: Turning feedback into meaningful action

Pimberly used ThriveSparrow to capture employee sentiment and translate insights into tangible actions that improved wellbeing and engagement.

• Improved work-life balance –Employee feedback led to a new Christmas holiday policy, giving staff extra time off and boosting morale.
• Faster turnaround from insight to action – Automated surveys and reminders helped the team cut setup and follow-up time by nearly half.
• Higher employee participation – Anonymous surveys encouraged more honest responses, improving engagement quality across teams.‍
• Foundation for continuous improvement – Pimberly now uses year-on-year results to compare sentiment shifts and plans to track engagement and eNPS scores for benchmarking.

A standout experience with ThriveSparrow

Beyond the platform, Pimberly’s experience with ThriveSparrow’s support team has been exceptional.

• Responsive support – The customer success team was quick to respond and always helpful.
  
• Clear guidance – Advice was easy to follow, even for non-technical users.
  
• Smooth experience – The rollout was seamless with no issues reported.

The bottom line: Creating a feedback-driven, people-first culture

Before ThriveSparrow, Pimberly’s feedback process was informal and time-intensive. Now, with automated surveys, intuitive tools, and actionable insights, the company has built a culture of open communication and continuous improvement, where employee voices truly shape engagement, well-being, and growth.