What does an animator do?
An animator creates motion graphics, visual effects, and character animations for films, games, ads, or digital platforms. They combine storytelling, design, and technology to turn ideas into captivating visual experiences.
What are the key skills to assess while looking for an animator?
- Creativity & Storytelling: Ability to convey emotion, pacing, and narrative through motion.
- Technical Mastery: Proficiency in tools like Adobe After Effects, Blender, Maya, Toon Boom, or Unreal Engine.
- Attention to Detail: Precision in movement, timing, lighting, and composition.
- Collaboration: Working effectively with creative directors, designers, and audio engineers.
- Adaptability: Adjusting style and tone to different audiences or projects.
- Problem-Solving: Handling rendering, frame-rate, or performance issues efficiently.
- Feedback Reception: Ability to take constructive criticism and improve iteratively.
- Asset Optimization: Delivering animations suitable for multiple devices and formats.
What are the KPIs for an animator?
Before measuring success, connect creative output to impact—tracking both quality and efficiency.
- Project Delivery Timeliness
- Frame Quality / Smoothness (FPS Accuracy)
- Revision Rate / Feedback Incorporation Time
- Client or Stakeholder Satisfaction (CSAT)
- Render Efficiency / File Optimization Score
- Brand Consistency Score (visual alignment)
- Animation Engagement Metrics (views, retention, CTR for digital campaigns)
- Collaboration Score (team feedback or peer ratings)
