What does a copywriter do?
A copywriter creates persuasive written content that drives action—whether it’s clicking, signing up, or buying. They blend creativity with strategy, crafting headlines, ads, and web copy that reflect brand voice and connect with audiences.
What are the key skills to assess while looking for a copywriter?
- Persuasive Writing: Crafting copy that converts while staying authentic.
- Creativity & Concepting: Generating fresh ideas for campaigns and taglines.
- Brand Voice Adaptation: Writing consistently across channels and audiences.
- SEO Knowledge: Integrating keywords naturally for search visibility.
- Storytelling: Turning data and features into relatable, emotional stories.
- Research Ability: Understanding audience pain points and motivations.
- Editing & Precision: Maintaining clarity and impact with concise copy.
- Collaboration: Working closely with design, product, and marketing teams.
What are the KPIs for a copywriter?
Before measuring success, tie copywriting performance to engagement, conversions, and brand awareness outcomes.
- Conversion Rate (CTR, CVR)
- Engagement Metrics (Time on Page, Bounce Rate)
- Click-Through Rate (Email, Ad, CTA)
- Open Rate (for Email Campaigns)
- Lead Generation / Signups per Campaign
- Social Shares or Comments
- Keyword Ranking (for SEO Copy)
- A/B Test Performance Improvements
- Ad ROI or Cost per Click (CPC)
- Readability / Clarity Score
