What does a content writer do?
A content writer creates written materials for websites, blogs, campaigns, and marketing assets. They craft stories that inform, engage, and convert readers—aligning each piece with brand goals and audience needs.
What are the key skills to assess while looking for a content writer?
- Writing & Grammar: Clarity, tone, structure, and attention to detail.
- SEO Knowledge: Understanding of keywords, meta tags, and search intent.
- Research Ability: Fact-checking, sourcing credible information, and citing references.
- Adaptability: Switching tone and format for blogs, social media, and technical content.
- Creativity: Turning complex ideas into relatable, engaging narratives.
- Editing Skills: Self-reviewing and refining for flow, accuracy, and conciseness.
- Collaboration: Working smoothly with editors, designers, and marketing teams.
- Time Management: Meeting deadlines without compromising quality.
What are the KPIs for a content writer?
Before evaluating performance, connect writing quality to measurable business outcomes like engagement, visibility, and conversions.
- Organic Traffic Growth / Page Views
- Engagement Metrics (Time on Page, Bounce Rate)
- Keyword Ranking Improvements
- Click-Through Rate (CTR)
- Lead Generation / Conversion Rate
- Backlinks or Shares Earned
- Content Publication Consistency
- Error Rate / Revision Frequency
- Social Engagement (Likes, Comments, Shares)
- Readability & SEO Score
